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Candies and submarines. Tourist policies are territorial policies

4th > 13th of September 2009 Alghero

Università di Sassari | Facoltà di Architettura
Beykent University of Istanbul | Department of Architecture
Birmingham City University | School of Architecture
Istanbul Technical University | Department of Urban and Regional Planning
Université de Montpellier | École Nationale Supérieure d’Architecture
University of Belgrade | Department of Urbanism
University of Cincinnati | College of Design, Architecture, Art, and Planning
Universitat de Girona | Departament de Geografia, Història i Història de l’Art
Universidad Rovira i Virgili de Tarragona | Escola Universitària de Turisme i Oci
Universidade Técnica de Lisboa | Facultade de Arquitectura

Tourist policies are territorial policies.
Tourism is a “heavy industry” and therefore the effects on the territories which are influenced by the phenomenon are significant both for good (direct economic development, “connections”, induced economies) and bad (injustice in the benefits of sharing, environmental and social impacts, risks of “monoculture”).
Actually we should speak better of tourism, and think about tourists as different people who live, work, study, spend and have fun in a territory, rather than thinking about them merely as a group of people which are separated from residents.of tourism, and these policies have to be territorial policies primarily.
Making candy is not like making submarines, making yellow submarines is different from making war submarines.
In short, we need public policies in order to achieve the positive effects
Long-term territorial policies which are resilient, adaptable, and sustainable are required.
Policies that are suitable for the places, times and contests, renouncing, for example, the ingenious pretence to allure tourists everywhere, even with a new Guggenheim (the dream of every Mayor capable to read a magazine), without considering the whole of the original combinations of attractions that made the territory successful and that produced dues and desert cathedrals elsewhere, without sacrificing a fair distribution on tourism profits for bordering territories.
There have to be territorial policies because there are territories without tourist attractions, but useful as the “back stage” for attractive territories. These places are capable to host services, events and other infrastructures.
There have to be long term policies because fidelization is a key factor for a stable success of tourist territories and resilient policies. It is important for diversifying local economies and protecting them from crises and transformations. Flexible polices are important to attract diverse and variable populations.
There have to be sustainable policies because the resources that make an area attractive are likely to be quickly consumed with devastating effects.
On one hand, we have to build spaces and opportunities to allow the different “populations” to self-organize, sharing a vision to make effective choices and policies like embryonic elements of a new civitas, wider and inclusive. On the other hand, we have to invent and experiment with forms and means of the physical project as a tool to implement the policies (not a quick-fix project, but an adaptable, sustainable, open project), to create embryonic elements of a new urbs.
There have to be policies for each population and for the territories in the whole.
Our Summer School will contemplate these territorial policies in reference to North West Sardinia, with special regard to architectural, urbanistic, social, cultural and economical aspects.

For the participation at the school students will receive 3 ECTS.

Languages: Italian, English and Spanish.

Professors and lecturers
Giovanni Azzena, Mete Başar Baypınar, Ivan Blečić, Vinicio Bonometto, Margarida Castañer Vivas, Salvador Antón Clavé, Alessandra Casu, Arnaldo Cecchini, Fitnat Cimsit, Lidia Decandia, Rosa M. Fraguell, Joe Holyoak, Francesco Indovina, Aldo Lino, Giovanni Maciocco, Tom Muir, Giampaolo Nuvolati, Pedro Rodrigues, Maxime Rouaud, Francis P. Russell, Antonio P. Russo, Francisco Serdoura.

Topics and groups
SEI 09 focuses in the following topics and groups:

1/ Residence for tourists and not only.
In our area we have a lot of second houses, spaces for camping, hotels, B&B and rural guest houses; we have also a number of students and scholars and a lot of commuting people; we have also a seasonal transfer to the sea-places from the internal towns.

2/ Mobility and accessibility (in the area and outside).
It is one of the main problems both for tourists and for inhabitants: it could be an opportunity to re-shape the territorial organisation and to improve the quality of the environment.

3/ Events, historical heritage and environment.
The historical cities, the archaeological remains, the differences and the quality of the environments, the traditions could offer an opportunity to promote in the same time preservation and development.

4/ Marketing and communication.
How to realise an efficient organisation of the activities, of the itineraries, of the accommodation, with a special “value” that could be communicated and attract the right tourists?

5/ Public spaces.
How to plan and design the spaces for the interaction of the different populations using the same territory in different moments of the day or of the year and with different purposes, attitudes and behaviors? How to plan and design facilities and services for these populations?

of activities (provisional) Schedule of activities

Alghero is a real town, rich in history and inserted in an environmental context of great quality. The old town, at the end of the twin gulfs of Alghero and Porto Conte, with the towers and city walls is from Aragonese period. Alghero, or l’ Alguer in the Catalan language, is an island within an island also from a linguistic point of view. It is a place of many cultures, Catalan and Sardinian first of all, but also of Ferrara and Istria in the nearby village of Fertilia and in the post-war reclamation settlements. Alghero is linked to several European destinations (London, Paris-Beauvais, Brussels, Liverpool, Barcelona-Girona, Madrid, Hamburg-Lübeck, Bremen, Franckfurt-Hahn, Dublin, Oslo, Stockholm). Alghero is also linked with many Italian cities such as Ancona, Bologna, Genoa, Milan, Bergamo, Pisa, Turin, Venice and Rome. During summer many other destinations are available. The School is located in the centre of Alghero.

The enrolment cost is 400 euro (250 euro for students and PhD students; 200 euro for students of organizing Institutions; 50 euros for students of the universities involved in the European Master in Planning and policies for city, environment and landscape).

The payment must be done to the bank account:
“Comitato Scuole Estive Internazionali”
Banco di Sardegna, Ag. N° 1 di Alghero
Largo San Francesco, 19
Account Number: 070052376
CAB: 84890
ABI: 01015
IBAN: IT74P0101584890000070052376

Please specify:
“SEI 2009 – Le politiche turistiche sono politiche territoriali”

Deadline for registrations ( form online) July 24.
Payment of enrolment cost by August 03.

Two full grants are provided for Extra-UE students (enrolment and accommodation); four grants for the enrolment are provided for UE students.

Accommodation and food
It will be possible to book a hotel in the centre of Alghero near the School, with a special agreement: single room will be 50 euros per night per person, double 40 euros per person, triple 35 euros per person, and quadruple 30 euros per person. A set of different opportunities are available for lunch or dinner at convenient prices.

ISSs of Facoltà di Architettura di Alghero are directed by Giovanni Maciocco & Arnaldo Cecchini.

The leading team of ISS 2009 Alghero is composed by:
Cristian Cannaos, Arnaldo Cecchini, Mauro Cossu and Sabrina Scalas.

Faculty of Architecture
Department of Architecture, Design and Urbanism
Palazzo del Pou Salit, Piazza Duomo 6
07041 Alghero (SS), Italy
M +39 3396619131 +39 3479494307
F +39 0799720420
E summerschool.architettura@uniss.it


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Poster_SEI2009_ITA_ENG ( Locandina_SEI2009_ItaEng.pdf 464.02 KB )

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